Track 1 – Niche Domination or Small Business Track

A niche or small business can be either a local firm with a limited geographical reach, such as a coffee shop or a hair dresser.

Or it can be a business with a small demographic that is nationwide or possibly even international.  Specialty items or solutions to pains experienced by a small percentage of the population are examples of niches.

Niche Domination is designed to have one or two branded silo structured websites; this can be a blog and/or a website.  If you choose to have a website, we recommend that you also set up a blog.  (what the heck is a silo structured website?)

In addition to this we also recommend that you have profiles on third party platforms such as YouTube and Twitter.  Facebook and LinkedIn require more of a commitment than YouTube and Twitter and should be carefully considered prior to jumping into those platforms.

This area is setup specifically for Small Business Owner to help you find the best positioning in the marketplace for your product or service and to get the most out of our tool set.  In addition we will walk you through everything you need to know to be able to succeed with your online marketing.

We want to give you the information you need to get more visitors to your site and convert them into customers.

Let’s get started!  NEW!  HERE’S A CHECKLIST to help you on your way.  Under file you can save a copy or export to an excel file for your desktop – follow the links in each section to get you back to the member’s are for more details on how to complete each action.

Grab your copy of the checklist, click on Phase One to the left and we can start by determining our industry’s Frequently Asked Questions.

 

Determine your frequently asked questions and determine from them what your customers SHOULD be asking. Using these transitional ideas as the foundation for your marketing, you will find it's easier to determine which keywords need to be in your Keyword DNA.

Define your Business Objectives; Perform keyword research; decide on your Keyword DNA consisting of terms that meet or exceed your business objectives.

Setup your technical foundation; inner ring web properties; banking systems and social media profiles.

Create painkiller content, videos and auto-responders

Publish content to website or blog and get site ready for customers.

You are now ready for customers to come to your site and buy your products. Use the DWS Syndication and Promotion Blueprint to start publicizing your website on 3rd party properties to drive traffic back to your site.

The Perpetual Keyword Money Machine kicks in now. Analyze your statistics to see which keywords are most valuable. Turn these ideas back to step one, rinse and repeat!