Death of Google Shared Reader – A Sign of Syndication Limits To Come?

In response to world renowned content curation expert Robin Good, I have provided a video crash-course in order to explain what I was talking about in  Google Reader Conspiracy: Google Removes Content Curators/Syndicators Best Friend.

I suppose I could have refrained from the sensational headline, but to anyone who understands the difference between content curation and RSS feed curation (headline remix)- the loss of the Google Shared Items feature is a significant blow to the Google Dashboard.

Because I have received so many confused responses, I realized that a significant market share does not even know about the Google Shared Items power. Therefore, they cannot understand the SEO and RSS Syndication implications of  why it has been discontinued and replaced by a (gasp) Google Plus One button. (Suprise, Suprise). Additionally, without these facts, they will not be prepared for more limits to come.

For those of you who have never stretched the limits of the Google Reader, this article may be of no use or interest to you. I suggest you just pretend that nothing has happened and use the new free tools that we recommend instead of Google Reader Shared Items. If you are one of my One Feed students, I will post the details in the members area.

I am going to explain the likely implications of the Google Reader ‘shared items’ removal from a ‘developers’ mindset. (Search engine experts might find this speculation interesting, as well.) No ‘cult of the amateur’ here, we are professionals. ; – )

1. The Google Plus One system is not a social media platform. It is a social operating system, and the first of its kind. The swapping out of the Google Share button with the Google Plus button is a direct data-statement by Google. It demonstrates a policy that individual users should be limited as to how much content they can syndicate via RSS outside of the new Google social operation system.

2. This syndication limitation is likely due to the new social proof indicators on the search engine results page.

3. Swapping Shared Items button with the Google Plus button limits the user to the Google Plus micro-blog platform, which has no RSS Feed.

And they have no plans to give it an RSS feed. Russ Beattie already tried to make one, and the API costs were so high (X20), that it becomes clear that Google does not want an RSS Feed for Google Plus.  (This is another topic, don’t get me started). And even if they gave us a Plus One RSS feed, it is a limiting platform by virtue of the fact that:

a. It only stores 6 weeks of your status update data.

b. It has no RSS Feed (Oh, hey, did I already say that?)

c. You cannot publish your curation remix from reader and share it with your own network of reader geeks.

4. Your Google Social Graph. your Google Profile and your Google Dashboard have changed to include ‘Yourname Shared This” and “Yourname Shared This on Google Plus” etc. With over 11% of site visitors logged into Google, social proof begins to influence the search results as people start to acquire Google Profiles. The implications are staggering. Google Plus items have a shelf life before deletion. You could syndicate your Google Shared Items onto platforms that had no shelf life, and rank in the search engines for much longer. Now Google controls the syndication shelf-life, because they own the social operating system (Google Plus).

5. Google Reader Shared Items provided too much power for an individual user who could curate, mix, re-syndicate and re-share hundreds of articles and topics while receiving credit for the share on the direct search engine results – all without leaving the Google Dashboard. I must admit, it is an awful lot of power. Few stumbled upon it. Now, nobody else will.

6. You could syndicate directly to the search engines without a need to  cultivate (i.e. tell Google About) any third party social networks on your Google Profile. (In other words, we could publish to social platforms using the Google Shared Reader Feed, without ever including any social profiles on our Google Profile, keeping Google in the dark about our (True Reach) social graph. They don’t really want to encourage THAT now, do they? (See the massive social graph section that is now a part of the Google Dashboard for every logged in Google user . . . seriously- it is scary as hell when you really understand the entire Google Social Operating System, as it connects to search:


Implications of all of this, from a developer/algorithmic SEO perspective:

1. Google is moving everyone onto the Google Plus platform, which is a social operating system designed to control the entire data briefcase of  ’signed in user’, forever-and-ever-amen.

2. Google’s data quality team (liaison to the search engine filtering team) probably have a policy that individual users need to

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