The Network Empire Team
(Who Are We and How Do We Always Deliver On Ridiculous SEO and Digital Marketing Promises?)
Brief Team Overview:
The Network Empire Digital Marketing Team is an intimate team of highly skilled online marketers, SEO ranking geniuses, high-level software programmers and technologists led by Matt Da Cruz, Mike Clay, and a Team of Coaches and Speakers hand picked from the industry.
Where Did We Come From?
This ‘crack’ team has come together over the course of a decade of enterprise-level “Online-Empire-Building” software development. The purpose of all Network Empire software is the uncompromising goal of automating the tedious parts of the process of building highly ranked, high traffic, content broadcasting networks (also called our Webring-System)
We Helped Shape the SEO Industry.
Network Empire evolved from its SEO roots in Theme Zoom, a software company started by Sue Bell and Russel Wright. Based on SEO silo structures from the original Bruce Clay’s training system. Matt Da Cruz joined the team in 2011 to launch our custom Digital Marketing Silo Empire Builder, and relaunch the company as Network Empire. With Matt on the team we designed and created the ROI functions of the DWS and NE Silo Empire Builder systems. Matt took the concept of website silo architecture and built a digital marketing software system that semi-automates the amazingly powerful SEO ranking process while integrating business rules. Today website silo architecture is one of the many SEO methods that the Network Empire Team deploys with devastating skill. However, what sets us apart from most is that we are able to look at the entire digital marketing universe from a business centric perspective.
Matt Da Cruz is the CEO of Network Empire LLC.
He is also a search engine optimization auditor and inventor of the DWS/Network Empire Silo Builder.
Matt built a 2 million dollar personal property portfolio in 12 months using what became the Network Empire Traffic System. He also developed the curriculum and is the primary instructor for the required “pre-certification” coaching course called Network Empire Technical Foundation, an 8-week webinar boot camp and high-level coaching system which walks you through building out a money site, the primary social platforms and gets the traffic engine started.
Additionally Matt is the primary instructor for the Network Empire Local Leads Empire Course. This course reveals how Matt made millions of dollars in local real estate using call centers and other local SEO and traffic methods.
Matt is often conferenced in from his home in South Africa and does arrive stateside at least once per year to teach students at our Live Network Empire Certification Events.
Matt’s Certification Curriculum and Specialties:
- Creator and inventor of the DWS NE Silo Builder software.
- High-level instruction for DWS NE Silo Builder.
- Formerly responsible for setup and implementation of large scale call centers.
- Website silo architecture integration and mass production.
- Matt is an expert at unwinding complex data processes and systematizing them.
- Production line theory and large scale web execution.
- Advanced SEO and ranking techniques.
- IT Debt management and oversight.
- Successful business launching principles and oversights.
- Successful business KEI benchmarking and management.
Mike Clay is our VP, and main coach for the Agency Growth Blueprint System.
Mike has been in the industry since 1993 building business pages in AOLs portal before he graduated high school. By 1996 he was building companies websites within the Geocities platform. In his 24 years (currently 2017) Mike has launched multiple companies, one that he was Exec VP of made him a multi-millionaire by the age of 25. Since then Mike has coached and helped launch multiple large Web Design and SEO firms, and has worked as a consultant helping small web design companies scale and grow.
Mike has the unique ability to teach what most multi-million dollar producers do, but don’t know they are doing. He can translate theory into understandable, actionable ways to close your clients and take your business to the next level.
Mike is an expert in digital marketing, online brand building, and social media strategy. His digital marketing expertise is in integrating website silo architecture, SEO, advanced persuasion techniques, multi-channel funnels and split-testing to achieve maximum conversion performance.
Mike’s Certification Curriculum and Specialties:
- Digital Marketing Blueprinting.
- Creator of the Network Empire Agency Growth Blueprint System.
- Copy writing, online persuasion, and choice architecture.
- Understanding and explaining "what makes people click".
- Painless expert content creation.
- Software design and user interface optimization.
- Neuromarketing, social dynamics and group persuasion.
- Branding, logos and color theory.
- Website sales copy and sales funnel optimization.
- Keyword research, theme research, website silo architecture.
- Local Ranking and Reputation Management