What We Do:
First and foremost we are a software company … but just building great software wasn’t enough, because people didn’t understand why we built it the way we did .. so we created a comprehensive training program, based on our Web Ring System, that helps people understand the best way to use our tools .. and how their business can benefit from using it and our methodologies.
Because we have bootstrapped the entire thing, it’s taken us a lot longer to put together the whole process front to back. It probably would have gone faster if the internet hadn’t changed so much along the way, too 😉
But finally we are here. And our training and software will take you through our 14 point process of:
- Understanding what you are selling
- Defining who you are selling it to
- Clarifying the online marketing opportunities in your market
- Analyzing the competition
- Help you determine your optimal keywords
- Build your silo structured website and blog
- Plan your promotions so that 25% of your traffic comes from search, 25% comes from social, 25% comes from your list and 25% comes from paid ads.
- Generate a blueprint of when to use what keyword, on which platform, linking back to the specific page on your money site
- Specify which platforms you need to set up for inbound links
- Design and set up a network of high-engagement blogs to republish your content
- Assist in the set up of an automated system so all you have to do is blog on your money site and 90% of everything else you need will happen automatically
- Show you the basics about setting up funnels, trip wires and lead magnets to increase conversion of traffic
- Give you a foundation in paid traffic methods
- Show you how all of this works together to dominate your market
Why We Do It:
The driving force behind the vision that Matt and I share is that we care. We care about you. We care about your business. We care about your well being. We want you to be prosperous and to have abundance in your lives. We want you to reach for your dreams and beyond .. to dream a bigger dream, to stretch way outside your comfort zone, and succeed. For it is in facing our fears that we live and grow, and that we come to a better understanding of ourselves. And through that understanding we can find compassion and love for each other.
And in the pursuit of this vision the most amazing team has come together to help, and the most incredible people have become our members. I am honored.
Why We Don’t Build PBNs:
The bottom line is that we are here for the long haul. Here’s the thing I hate about the idea of PBNs. Typically for a PBN, you buy a pre-owned domain, you put some content on it, you put a link to a money site or two, and then you forget about it. It sits there, it’s dead; it has no traffic, it has no new inbound links. And even if you set up ways to give it faux traffic and links, 9 times out of 10 times people set PBNs up so that they look ugly, and they don’t actually serve a useful purpose.
This is where Google draws the line, right? This is the fight that Google has against spam; they don’t want to give authority or trust to a site that doesn’t serve a useful purpose.
When I first started designing our Market Domination Web Ring in 2009, when social media platforms were really starting to take off, I realized that in order for a structure like this to be sustainable it had to actually provide value.
That is what we have spent, literally, several years figuring out how to do this, because I wanted it automated, I wanted it pretty, I wanted it useful, and I wanted Google to like it.
And I didn’t just want Google to like it. I wanted the people who land on every site in the network to like it, to like it enough that when they follow the ad to your money site, they have a degree of trust in your money site.
Because how liable are you to click on an ad on a site that you don’t like, and then trust where you land?
Most of the time if you’re on a site you don’t like you just close it down. You’re not going to follow a link, and if you do follow a link you think, “Ewwww, get me outta here!”.
So that was the whole reasoning behind everything we have done – in this way it’s evergreen, it’s holistic, it’s relational, and it’s designed to be completely functional for as long as we have the internet.
Sue will inspire you to Swallow your Market Whole and help you find and remove the blocks to your personal wealth and abundance. Sue whose long-term, unwavering vision built our enterprise software and training suite, has been in business since she was 15, and is an Ex-Military Software Engineer.
Jimmy will break technical SEO down into it’s basic elementary building blocks and show you how the secret behind the keyword skeleton key will unlock all your rankings for you. Jimmy is a world renowned SEO and a former engineer for the department of defense as well as a algorithm prodigy. His teaching is now only available in video recordings.
Matt Da Cruz
Matt Da Cruz is the original founding member at Network Empire LLC.
Kelley, our business partner and lead programmer, has been untwisting our ideas into software for almost a decade. He started out a programmer on Wall Street and has been in business for more than 12 years, helping companies like 85 Broads (now Ellevate) and Big Cartel.
Kevin Polley, whose passion for the Semantic Web and vision for the future was so strong that he has sat quietly by waiting for the rest of the world to finally catch up, has, in the interim, been busy dominating e-mail marketing, with his ARPreach email product .. and on the side runs his own hosting company. This combination has brought his expertise to an interesting trifecta. We affectionately refer to him as our swiss-army knife, and would never think of leaving home without him.
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— Sue and the Network Empire Team
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