Case Study Part 4 – Test Overview
One of Matt’s Many SEO Silo Ranking Case Study:
- Case Study Part 1- The Objective
- Case Study Part 2 – Terms and Definitions
- Case Study Part 3 – Strategic Scenario
- Case Study Part 4 – Test Overview
- Case Study Part 5 – New Silo Architecture Test
- Case Study Part 6 – Site Speed Test
- Case Study Part 7 – Freebase Verify Test
- Case Study Part 8 – Onpage Optimization Test
- Case Study Part 9 – Engagement Test
Low search keywords (long tails, many locale keywords) may be valuable and could have super high conversion rates; so don’t make the mistake of dismissing them if the traffic or impressions are low.
If the user clicks through it’s a good start and important lead to understand how your market personality is using language.
In the chart below you can see the current metrics at the time of writing in December 2014. We are looking at the websites visibility across all search engines. It is interesting to see how adding specific components or actions to the WR framework influence the visibility and rankings of the website. You will notice the upward trend for all keyword groups. You see the step or jump in each theme indicates when we added a component to the WR Framework or we optimized the site.
The higher the visibility index, the closer your keywords are getting to top positions in the search engines.
In this case study we applied 3 types of content to the site.
You will see in the keyword group image above how the search engines have reacted and given each group more or less visibility.
Makeup –> thin content – >less than 200 words + images
Hair –> thin content – less than 300 words + images
Wedding –> optimized 1st iteration – more than 300 words + images.
No video has been added.
The image below shows the time line of where I implemented specific components and took specific actions.
The image shows the steps we have taken in increased visibility, rankings and impressions on our site.
This growth has occurred while all Google’s animals have been running wild.
Pre May 2014 we published the site up with the content laid out as defined above.
Throughout the test we have not modified the content or Meta data at all.
As this is a real world site none of the content was rubbish. It was unique written content.
Continue to: Case Study Part 5 – New Silo Architecture Test