Case Study Part 7 – Freebase Verify Test
One of Matt’s Many SEO Silo Ranking Case Study:
- Case Study Part 1- The Objective
- Case Study Part 2 – Terms and Definitions
- Case Study Part 3 – Strategic Scenario
- Case Study Part 4 – Test Overview
- Case Study Part 5 – New Silo Architecture Test
- Case Study Part 6 – Site Speed Test
- Case Study Part 7 – Freebase Verify Test
- Case Study Part 8 – Onpage Optimization Test
- Case Study Part 9 – Engagement Test
Test 3: Adding & Verifying Business with Freebase
Now that the site has been tweaked slightly and we fixed the big issue with load time and we had successfully implemented the CDN component to the WR1 Framework. We submitted the business to freebase.
This test was a very interesting one and I let it run for a few months to really see the effects it has and how the different search engines responded to adding your site to Freebase and verifying your business as a legitimate entity.
Let’s have a look at what the global effect was when we submitted the site to freebase.
Across all the search engines there was a definite increase almost immediately when submitting the business to Freebase. On average we experience an increase in visibility but after a few months due to the thin content and typical non onpage corrections in content and meta data the site started losing visibility slowly. This decline was not due to the freebase submission but due to not implementing basic seo and tidying up your site.
Here are the snap shots of how each search engine responded to this ACTION.
It has been interesting to see that yahoo just loves silo architecture; however it has not responded as dramatically as Bing did.
Google being Google gave a consistent growth increase and did not reduce visibility but kept increasing SASSI’s visibility.
Remember the more visibility, the more impressions, click and ultimately more conversions.
- By adding your site to freebase you definitely get a solid boost to your sites ranking.
- Over 4 months we observed what this submission to freebase did. We saw an increase in the leads created weekly. The majority of the leads where for wedding enquiries and hair enquiries. This was achieved with the thin content created for this real world case study.
- The effect of this increase has translated in the salon being booked full for weddings till February 2015. Sarah was moaning she had to work each Saturday over the festive period. December is mid-summer in South Africa.
- No negative impacts observed
Actions that need to be taken
- Fix all issues in webmaster tool
- Optimize pages and increase content
- Start understanding what will increase CTR (Click through rates)
Continue to: Case Study Part 8 – Onpage Optimization Test