Case Study Part 1- The Objective


One of Matt’s Many SEO Silo Ranking Case Study:

  1. Case Study Part 1- The Objective
  2. Case Study Part 2 – Terms and Definitions
  3. Case Study Part 3 – Strategic Scenario
  4. Case Study Part 4 – Test Overview
  5. Case Study Part 5 – New Silo Architecture Test
  6. Case Study Part 6 – Site Speed Test
  7. Case Study Part 7 – Freebase Verify Test
  8. Case Study Part 8 – Onpage Optimization Test
  9. Case Study Part 9 – Engagement Test








By: Matt Da Cruz


The results demonstrated here are specific to the website and local and should be reviewed with this in mind.

This case study has been created specifically for the Technical Foundation coaching students to assist in their learning process by demonstrating real world results from the actions taken. This is the first of the series to follow.

This document gives insights to what happens when you build your online business using the One Web Ring Framework principals taught in the Technical Foundation Course 1 at

The case study focuses on the WR1 money site for a local business in a specific city. In order to demonstrate to staggering effects in ranking, traffic and online visibility; we extended periods of time between doing the next step in the building process.

This extension of time between steps gave the opportunity to create a baseline in the search results clearly demonstrating the consistency and power of the One Web Ring Framework and its components.

Thanks to Sarah & Sam for allowing me to use SASSI for the live case study.

In this case study we are looking at the epicenter of the WEB RING – WR 1 Money site.

The WRS1 Blog (broadcasting engine) is not included in this case study


The WR1 money site (transaction engine) & WRS1 blog (broadcasting engine) are the most important websites in the entire network and is the business’s corporate identity.

This identity is associated with verifiable profiles and is directly linked to a business entity & real people.

In essence YOU or your client. The objective of this case study is to look at how the core components & actions used in setting up / building the One Web Ring Framework influence your online brand, traffic, rankings, impression, click through rate (CTR) and site visibility in the search results from when the site is first published.

We want to create the translation of analytical data to business logic; so you can most effectively achieve your business goals and targets in the smartest way as possible.

This skill begins by understanding what effects are caused by what actions you take when building the One Web Ring Framework. In this test we only are monitoring the beginning core building blocks.

In future studies we will continue to demonstrate the effects of adding additional One Web Ring Framework Components to the network is build. Within this study, we have completed the all the work covered in weeks 1-6 in the course. As a reminder this is what was basically done up to this point.

Actions Taken

  1. Defined the market
  2. Defined market personality
  3. Understood what the most important pains in the market
  4. Did market analysis in Krakken to find the most important keywords (language / topics / Pains) used by the market personality when they search
  5. Identified the core keywords for the sites silo architecture. These keywords are used in the site structure to clearly outline the story to be told the market.
  6. Design the silo architecture around the business and define what solutions to pains,  products and services are being delivered
  7. Add our persuasion layer copy to the site in preparation for launch
  8. Published the site
  9. Setup webmaster tools & submitted the sitemap to Google.
  10. Made sure site was indexed and had no technical issues
  11. Added Google Analytics to the site
  12. Verified the site is being tracked in Google Analytics and webmaster tools
  13. Setup keyword rank tracking. Track silo keywords and DNA braid keywords.
  14. Tested all transactions paths and verified funnels and goals are being tracked by analytics. Basically make sure your funnel works to create a transaction successfully and this transaction is recorded in Google.

Continue to Case Study Part 2 – Terms and Definitions