Video 1: One Feed Supercharger for WordPress
Points Covered in Above Video:
- One of the issues with WordPress is that if you set your RSS feed to “summary” you will not get images from the post. If you set it to FULL text, you won’t get as many clicks (not to mention you may create more complex SEO issues which we cover in other Advanced Network Empire SEO Training Courses.) On the Network Empire Content Broadcasting Network, there are times when you will need only a summary, times when you will need the full text and times when you may need to stick a post to the top of a feed. There are many other reasons you may need flexibility. See videos.
- It is very constraining to have only one feed on your blog. One Feed Supercharger allows you to add unlimited quantities of feeds for any purpose you wish.
- You are also not able to “blend” external feeds with your posts, which has serious SEO advantages when you know what you are doing. You may accomplish this with One Feed Supercharger.
- Feature: You may randomly include old posts in your blog RSS feed.
- Feature: You may select a date range to include random posts in your feed.
- Feature: You may include one or more posts as “Sticky at Top” of feed. *This is useful if you want to make sure a specific post gets extra juice and/or authority in your feed. This culminates over time as you submit to multiple RSS directories.
- Feature: Images will be included in your feed if they exist.
One Feed RSS Super Charger, Video 1 Transcript
Russell: Hello everyone. Russell Wright, Network Empire, and I’m on with Sue Bell, and Jimmy Kelly is probably in an out. We’re going to be looking at the new One Feed Supercharger plugin for WordPress, very excited about this. Sue, I know you are as well.
Sue: Oh, yes.
Russell: What’s going on with this thing?
Russell: [Laughter] It’s now available to the general public by the way. It’s long awaited, at least the Version 1.0, the first release.
Sue: So let’s back up before we dive into what the plugin does and just talk for a moment about what WordPress does with feeds and then we can talk about how this enhances that concept.
Russell: That would be great.
Sue: Alright. So in your settings, in reading is where you can set the parameters for your RSS feed. And you’ve got options here. You’ve got the number of items that you can show in your feed and then you’ve got whether you want full text or a summary. For instance, mine right now is set to ten items into full text. So what this means is I get a feed that looks something like this. I don’t have a whole lot of posts on here so this is the extent of it at the moment. Now, the dilemma that I have is if I set it to summary, then I don’t get images. And if I set it to full text, then I don’t get the clicks because the text is already there. So in order to have the best of all possible worlds, I needed more options.
Russell: So the best of all possible worlds to name a few is get drawing the clicks because it’s interesting but incomplete. It doesn’t just give away all the content… we’ll get into dupe content issues, fact or fiction, later on. But the whole point is that it’s just not great for clicks and many other things, and then you don’t get the images.
Sue: Right. Exactly. So there are times, there are certain places where I want to be able to send the full text and there are certain places where I only want to send like five or ten items. And then there are other times where I want to just send the summary so that I draw the click, and where maybe I want to send more than ten items. So I found it very constraining to only have one feed on the blog.
Sue: Then I had to like decide what it was I was going to do with that one feed, what was the most important thing I could do with that one feed and then set it up appropriately. So wasn’t optimized. So enter the One Feed Supercharger.
Russell: One Feed Supercharger… to the rescue. This is the extent of our marketing these days – we’re too busy programming. [Laughter]
Sue: Right. So with One Feed Supercharger, as you can see here, I’ve already got two feeds defined. I can define an unlimited number of feeds in an unlimited number of configurations. And you might think, wow, that seems like overkill. But wait, there’s more. Alright. So let’s just go into this for a moment and I’ll explain the basics. So we’ve got basic concepts and then we’ve got some advanced concepts. The basics here talk about your own blog. What you can do here is you can say how many posts you want to include, ten is the normal standard kind of thing. You can say here whether you want summary or full content. Whichever one of those you select, images are going to be included. And then you can randomly include old posts, oh my goodness.
Sue: And if you want to randomly include old posts, you can say how many you want to include.
Russell: Whoa, whoa, I’ve got to stop you there. What does that mean randomly include old posts, like just randomly it will drudge up content that might have been forgotten or not pinged recently?
Russell: Oh, okay. I didn’t realize we even have that feature. Wow. Okay, that is awesome. I remember us somewhere talking about it, I just didn’t remember we actually did that in the first release.
Sue: So for these feeds where you’re randomly including old posts, every time the post is pinged, it’ll be different posts. So this does a couple of things. It makes your feed look like it’s always changing up. And if you’re doing something with this feed that’s giving it inbound links, then you can kind of refresh some of your old posts so that its got new inbound links. Or if you’re sending it to something like Twitter or Facebook or something along those lines, then you can get fresh…
Russell: Social signals…
Sue: Visitors coming in… Exactly.
Russell: And visitors, that’s a huge thing. There are a lot of plugins out there that started to try to do this and there’s not very many of them on the market now that are really working. This is excellent. Okay.
Sue: Okay. And then, wait, there’s more.
Russell: And then, if you order in the next 5 minutes we’ll give you this free sticky post.
Sue: Exactly. So sticky posts, this is a list of all of your posts, and you can come over here and say, wow, I don’t care what’s going on over here, I always want to have ground coffee as a post in my feed because….
Russell: This is the feature that I love. Explain, Sue, exactly because there’s someone who may not really have followed this through what that is, why that’s important.
Sue: Well, let’s say that you have a flagship post. If this is your money block and quite often times either the first or the second post that you put out is a post that is the flagship post for your company, it tells people what it is that you’re about and what it is that you do. So no matter where this feed goes, you want them to be able to see that post. It’s kind of a branding sort of thing. That gives you that opportunity. Or let’s say, for example, that this is a PBN and this particular post is the post that links to your money site. So you want to make sure that that post no matter what else goes on with your blog that this post is always getting promoted out there in feed land so that you’ve got inbound links to that post that translate into more page authority that translates into getting your money site ranked easier.
Russell: Right. So the bottom line here is that it doesn’t churn under. I guess we could show them on a feed what we mean.
Sue: We will.
Russell: She’s going to show you all this right now. Okay, cool. So you label the feed, and what you did there is you named – that helps you remember the name of it, right.
Russell: It does up appear in the feed list though, right?
Sue: So both the title and the description are going to appear in the feed. So you’re going to want to think about making that keyword rich.
Russell: Yeah. So you can start your SEO right here.
Russell: That’s awesome.
Sue: And you might want to think outside the box, particularly if you’re going to create several different kinds of feeds, several different aspects, then make it different like LSI type terms, different related terms, different ways of expressing the same kind of thing so that you get diversity in those keywords.
Russell: Gotcha. We talk about this in some of our training courses where pure diverse and your keyword DNA and that kind of stuff that would be a type. If you knew what you were using this feed for, you could mix all those together. So you should have a strategy for this.
Sue: Exactly. So here we go. You can see where my initial feed…. my new feed… images…. content…
Russell: Oh, wait. Go back because you started with this one. That was a little weird. Show us your initial feed.
Sue: This is the one that’s on flash feed. This is my blog feed, my normal blog feed.
Russell: Okay. So that’s the regular default feed that is not One Feed Supercharger – no images, nothing fancy, not even a really good description. In fact, it defaults to the WordPress name just another WordPress site. And then go to the initial test feed… there’s what she just made.
Sue: Yep. Now, unfortunately since I’ve only got six posts, all six posts are going to show up. You’re not going to see the fact that I made this one sticky and yada, yada…
Russell: Yeah, we get it. The point is that with your sticky… go to that top… that whole ground coffee, if that was her index page or whatever post she wants, that would never go away. So anytime she submitted to a feed in the many, many ways that we discuss in many, many things that we do, that will always be there so it’ll always get pinged. And there are other situations where you use RSS feeds for social signals like in social explosion. There are all kinds of methods. Bottom line is that’s always going to get hammered. It’s never going to churn under and that’s very, very helpful when you’re doing some of our advanced SEO methods. Right?
Russell: Okay. Love it.
Sue: There are going to be two more videos in this series, and one we’re going to get into the advanced aspects of what we currently have in One Feed Supercharger, and then another one where we’ll probably try to drag Jimmy in and talk about some of the really crazy things that you can do with feeds. So stay tuned.
Russell: Okay, excellent. Thank you so much, Sue. We’ll see you on the next video.
Sue: Thanks, Russ.